Data Driven Optimisation

The Strategic Advertising Analytics Framework is the culmination of over 2,400 hours of dedicated research, testing, and refinement, distilling a decade's worth of advertising optimization knowledge into a systematic, repeatable methodology that transforms how marketing teams make decisions. This isn't another collection of "best practices" pulled from blog posts. It's a scientifically validated, battle-tested framework built on: → Analysis of 127 peer-reviewed marketing studies. → Examination of 340+ real-world campaign datasets spanning 18 industries. → Testing of 50+ different analytical methodologies. → Integration of statistical principles from 23 academic research papers. → Validation across £45M+ in managed advertising spend. → Synthesis of frameworks from 15 leading analytics platforms. The result: A proven system that helps organizations achieve 20-30% efficiency improvements within 90 days, backed by methodology you can trust and results you can replicate.